Orient
what am I doing this for, and what's the state of play
the map
today's brief: fresh
·
3 alerts
·
2 reviews due
·
step 4 / 7
operating loop
step 4 / 7 · 3 done
Context
done
Convene
done
Plans
done
Strategy
◂ here
Tasks
next
Execute
—
Observe
—
Strategy
The plans converge into a small set of goals + initiatives.
▸
Converge into strategy
Direction
view all
weekly active paying creators
6
/ 25 creators
24%
pace
6
creators
80
First paying customer
12d left
42
30
55
PHNX to S$10k MRR
48d left
15
Corp-reg service launched
3d past due
60
Content engine running
+1 more goal
in motion
3 of max 5
initiative
A
Productize the corp-reg workflow
initiative
A
PHNX pricing rework
initiative
B
Content engine
Due & deadlines
5 dated
now
Jun 27
Corp-reg launched
Jun 29
Price at S$497/mo
Jul 4
PHNX pricing revi…
Jul 10
DM-vs-email funnel
Jul 12
First paying cust…
Corp-reg launched
goal
Jun 27
past due
Price at S$497/mo
decision
Jun 29
past due
PHNX pricing review
review
Jul 4
upcoming
DM-vs-email funnel
experiment
Jul 10
upcoming
First paying customer
goal
Jul 12
upcoming
Calibration
view all
2
awaiting a grade
oldest: Kill the agency model
last 10
6 right
2 partial
2 wrong
accuracy
74
%
median to feedback
3w
2 recent lessons
Open questions & experiments
2 experiments · 3 open (1 going quiet)
Founder-led DMs convert trials better than email
sense in 10d
active
A self-serve checkout lifts corp-reg starts
sense in 21d
proposed
Why is PHNX revenue flat quarter-over-quarter?
going quiet
start an experiment
Principles
14
▶
most recent: Orient accuracy > cycle speed
view all
orient-accuracy
Orient accuracy > cycle speed
Recent decisions
3
Price at S$497/mo
6/28/2026
Self-serve, no sales calls
6/28/2026
Kill the agency model
6/28/2026